A scoping review
This research conducts a scoping review on the application of machine learning (ML) in social media marketing, an increasingly pivotal area in digital marketing strategies. Machine learning plays a crucial role in analyzing user data, identifying consumer behavior, personalizing content, and optimi...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco (UFPE)
2024-11-01
|
| Series: | Journal of Perspectives in Management |
| Subjects: | |
| Online Access: | https://periodicos.ufpe.br/revistas/index.php/jpm/article/view/262880 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|