Impact of digital exposure on premarital sex and contraception use among unmarried Indian youth

Abstract Background Premarital sex in India is hugely stigmatized. With the widespread use of mobile phones and the internet, attitudes and behaviors towards premarital sexual activities are inevitably shifting. This study investigates the impact of digital exposure, specifically mobile phones and t...

Full description

Saved in:
Bibliographic Details
Main Authors: Pragati Dattatraya Ubale, Punit Mishra, Aditi, Rajib Acharya, T.V. Sekher
Format: Article
Language:English
Published: BMC 2025-01-01
Series:Contraception and Reproductive Medicine
Subjects:
Online Access:https://doi.org/10.1186/s40834-024-00334-3
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1841544219699707904
author Pragati Dattatraya Ubale
Punit Mishra
Aditi
Rajib Acharya
T.V. Sekher
author_facet Pragati Dattatraya Ubale
Punit Mishra
Aditi
Rajib Acharya
T.V. Sekher
author_sort Pragati Dattatraya Ubale
collection DOAJ
description Abstract Background Premarital sex in India is hugely stigmatized. With the widespread use of mobile phones and the internet, attitudes and behaviors towards premarital sexual activities are inevitably shifting. This study investigates the impact of digital exposure, specifically mobile phones and the internet on premarital sex and contraception use among unmarried Indian youths. Methodology Utilizing data from the 5th National Family Health Survey, the analysis includes 172,568 women and 33,397 men aged 15–29 years. The study applies univariate, bivariate, and multivariate statistical methods, such as Chi-square tests and Multiple Logistic Regression. Propensity Score matching addresses selection bias, estimating the impact of digital exposure on premarital sexual activities and condom use. Results The findings show that youth exposed to mobile phones and the internet are more likely to engage in premarital sex and use condoms during their first sexual encounter. Specifically, 13.46% of men and 2.83% of women reported premarital sex, with 60.84% of men using condoms at first sex. These behaviors are significantly associated with age, education, urban residence, and mass media exposure. Conclusion Digital exposure significantly influences premarital sexual behaviors and contraception use among unmarried Indian youth. Adoption of mobile devices and internet usage in India should be accompanied by the implementation of holistic and culturally appropriate technology-driven interventions to provide sex education in India.
format Article
id doaj-art-e6a101b4dda0448098812d6482a0dc03
institution Kabale University
issn 2055-7426
language English
publishDate 2025-01-01
publisher BMC
record_format Article
series Contraception and Reproductive Medicine
spelling doaj-art-e6a101b4dda0448098812d6482a0dc032025-01-12T12:43:35ZengBMCContraception and Reproductive Medicine2055-74262025-01-0110111610.1186/s40834-024-00334-3Impact of digital exposure on premarital sex and contraception use among unmarried Indian youthPragati Dattatraya Ubale0Punit Mishra1Aditi2Rajib Acharya3T.V. Sekher4International Institute for Population SciencesPopulation Council Consulting Pvt. LtdPopulation Council Consulting Pvt. LtdPopulation CouncilInternational Institute for Population SciencesAbstract Background Premarital sex in India is hugely stigmatized. With the widespread use of mobile phones and the internet, attitudes and behaviors towards premarital sexual activities are inevitably shifting. This study investigates the impact of digital exposure, specifically mobile phones and the internet on premarital sex and contraception use among unmarried Indian youths. Methodology Utilizing data from the 5th National Family Health Survey, the analysis includes 172,568 women and 33,397 men aged 15–29 years. The study applies univariate, bivariate, and multivariate statistical methods, such as Chi-square tests and Multiple Logistic Regression. Propensity Score matching addresses selection bias, estimating the impact of digital exposure on premarital sexual activities and condom use. Results The findings show that youth exposed to mobile phones and the internet are more likely to engage in premarital sex and use condoms during their first sexual encounter. Specifically, 13.46% of men and 2.83% of women reported premarital sex, with 60.84% of men using condoms at first sex. These behaviors are significantly associated with age, education, urban residence, and mass media exposure. Conclusion Digital exposure significantly influences premarital sexual behaviors and contraception use among unmarried Indian youth. Adoption of mobile devices and internet usage in India should be accompanied by the implementation of holistic and culturally appropriate technology-driven interventions to provide sex education in India.https://doi.org/10.1186/s40834-024-00334-3AdolescentsPremarital sexPSMDigital exposureNFHS
spellingShingle Pragati Dattatraya Ubale
Punit Mishra
Aditi
Rajib Acharya
T.V. Sekher
Impact of digital exposure on premarital sex and contraception use among unmarried Indian youth
Contraception and Reproductive Medicine
Adolescents
Premarital sex
PSM
Digital exposure
NFHS
title Impact of digital exposure on premarital sex and contraception use among unmarried Indian youth
title_full Impact of digital exposure on premarital sex and contraception use among unmarried Indian youth
title_fullStr Impact of digital exposure on premarital sex and contraception use among unmarried Indian youth
title_full_unstemmed Impact of digital exposure on premarital sex and contraception use among unmarried Indian youth
title_short Impact of digital exposure on premarital sex and contraception use among unmarried Indian youth
title_sort impact of digital exposure on premarital sex and contraception use among unmarried indian youth
topic Adolescents
Premarital sex
PSM
Digital exposure
NFHS
url https://doi.org/10.1186/s40834-024-00334-3
work_keys_str_mv AT pragatidattatrayaubale impactofdigitalexposureonpremaritalsexandcontraceptionuseamongunmarriedindianyouth
AT punitmishra impactofdigitalexposureonpremaritalsexandcontraceptionuseamongunmarriedindianyouth
AT aditi impactofdigitalexposureonpremaritalsexandcontraceptionuseamongunmarriedindianyouth
AT rajibacharya impactofdigitalexposureonpremaritalsexandcontraceptionuseamongunmarriedindianyouth
AT tvsekher impactofdigitalexposureonpremaritalsexandcontraceptionuseamongunmarriedindianyouth