Exploring the Mediating Effect of Digital Versus Traditional Marketing Communication on Students’ Selection of Higher Education Institutions in Developing Countries
This study is aimed at determining the primary factors influencing students’ selection of higher education institutions in the relatively newly formed region of Kurdistan Region of Iraq (KRI). It investigates how students’ characteristics moderate the selection process and explores the mediating eff...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2025-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/hbe2/5510524 |
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