Stimulating agritourism loyalty in the Mid-Atlantic states of the USA
Agritourism as a niche tourism market has become an alternative income-generating sector for conventional farmers that focus on both production and marketing. Agritourist activities involve joining production and harvest, receiving education and on site-training. However, unless individuals endeavor...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2024-11-01
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| Series: | Tourism |
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| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/23470 |
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| author | Rahmiye Figen Ceylan Ramu Govindasamy Burhan Ozkan Sonal Pandey |
| author_facet | Rahmiye Figen Ceylan Ramu Govindasamy Burhan Ozkan Sonal Pandey |
| author_sort | Rahmiye Figen Ceylan |
| collection | DOAJ |
| description | Agritourism as a niche tourism market has become an alternative income-generating sector for conventional farmers that focus on both production and marketing. Agritourist activities involve joining production and harvest, receiving education and on site-training. However, unless individuals endeavor and they consistently demand these activities, agritourism cannot be promoted among farm operators. In other words, agritourism is a demand-driven sector and requires the loyalty of participants which was measured with respect to more than a single take up of agritourism in the past two years. With this research, the loyalty of agritourists and the factors affecting their persistent participation were estimated based on a sample from the Mid-Atlantic states of the USA. The findings infer that agritourism loyalty is stimulated by the rising level of agritourist education and increasing income. Married people with children also prefer rural participation. Agritourists, who have the potential to become loyal, focus above all on buying fresh and high-value products. Following this, they demonstrate a rising tendency to learn about agricultural production, and to spend quality time with family/friends. These results suggest that with proper marketing strategies, supportive actions designed for farmers that seek alternative income, and the involvement of regional/local authorities in decision making and promotional processes, may contribute to the development of agritourism and expand its market through assuring customer loyalty. |
| format | Article |
| id | doaj-art-e59f7f1580e04c0a8cc5f3fb391dafbb |
| institution | Kabale University |
| issn | 0867-5856 2080-6922 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | Tourism |
| spelling | doaj-art-e59f7f1580e04c0a8cc5f3fb391dafbb2025-01-17T07:06:02ZengLodz University PressTourism0867-58562080-69222024-11-0134219320410.18778/0867-5856.34.2.1423810Stimulating agritourism loyalty in the Mid-Atlantic states of the USARahmiye Figen Ceylan0https://orcid.org/0000-0003-0459-7521Ramu Govindasamy1https://orcid.org/0000-0002-3681-1978Burhan Ozkan2https://orcid.org/0000-0001-8893-194XSonal Pandey3https://orcid.org/0000-0003-4770-9722Akdeniz University (Antalya, Turkey), Faculty of Agriculture, Department of Agricultural EconomicsRutgers, the State University of New Jersey (New Brunswick, New Jersey, USA), School of Environmental and Biological Sciences, Department of Agriculture, Food, and Resource EconomicsAkdeniz University (Antalya, Turkey), Faculty of Agriculture, Department of Agricultural EconomicsRutgers, the State University of New Jersey (New Brunswick, New Jersey, USA), School of Environmental and Biological Sciences, Department of Agriculture, Food, and Resource EconomicsAgritourism as a niche tourism market has become an alternative income-generating sector for conventional farmers that focus on both production and marketing. Agritourist activities involve joining production and harvest, receiving education and on site-training. However, unless individuals endeavor and they consistently demand these activities, agritourism cannot be promoted among farm operators. In other words, agritourism is a demand-driven sector and requires the loyalty of participants which was measured with respect to more than a single take up of agritourism in the past two years. With this research, the loyalty of agritourists and the factors affecting their persistent participation were estimated based on a sample from the Mid-Atlantic states of the USA. The findings infer that agritourism loyalty is stimulated by the rising level of agritourist education and increasing income. Married people with children also prefer rural participation. Agritourists, who have the potential to become loyal, focus above all on buying fresh and high-value products. Following this, they demonstrate a rising tendency to learn about agricultural production, and to spend quality time with family/friends. These results suggest that with proper marketing strategies, supportive actions designed for farmers that seek alternative income, and the involvement of regional/local authorities in decision making and promotional processes, may contribute to the development of agritourism and expand its market through assuring customer loyalty.https://czasopisma.uni.lodz.pl/tourism/article/view/23470agritourismdemandloyaltydiscrete choiceprobabilitycovid-19 |
| spellingShingle | Rahmiye Figen Ceylan Ramu Govindasamy Burhan Ozkan Sonal Pandey Stimulating agritourism loyalty in the Mid-Atlantic states of the USA Tourism agritourism demand loyalty discrete choice probability covid-19 |
| title | Stimulating agritourism loyalty in the Mid-Atlantic states of the USA |
| title_full | Stimulating agritourism loyalty in the Mid-Atlantic states of the USA |
| title_fullStr | Stimulating agritourism loyalty in the Mid-Atlantic states of the USA |
| title_full_unstemmed | Stimulating agritourism loyalty in the Mid-Atlantic states of the USA |
| title_short | Stimulating agritourism loyalty in the Mid-Atlantic states of the USA |
| title_sort | stimulating agritourism loyalty in the mid atlantic states of the usa |
| topic | agritourism demand loyalty discrete choice probability covid-19 |
| url | https://czasopisma.uni.lodz.pl/tourism/article/view/23470 |
| work_keys_str_mv | AT rahmiyefigenceylan stimulatingagritourismloyaltyinthemidatlanticstatesoftheusa AT ramugovindasamy stimulatingagritourismloyaltyinthemidatlanticstatesoftheusa AT burhanozkan stimulatingagritourismloyaltyinthemidatlanticstatesoftheusa AT sonalpandey stimulatingagritourismloyaltyinthemidatlanticstatesoftheusa |