Development of the Effective Marketing Strategy of New Industrial Product Pricing

Marketing approach to industrial product pricing which takes into account presence of real consumer profits in goods has been considered in the paper. Methods of parametrical pricing that permit to calculate the price with due account of technical-and-operational indices have been analyzed. Advantag...

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Main Authors: V. I. Pokhabov, D. G. Antipenko
Format: Article
Language:Russian
Published: Belarusian National Technical University 2003-06-01
Series:Наука и техника
Online Access:https://sat.bntu.by/jour/article/view/1614
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author V. I. Pokhabov
D. G. Antipenko
author_facet V. I. Pokhabov
D. G. Antipenko
author_sort V. I. Pokhabov
collection DOAJ
description Marketing approach to industrial product pricing which takes into account presence of real consumer profits in goods has been considered in the paper. Methods of parametrical pricing that permit to calculate the price with due account of technical-and-operational indices have been analyzed. Advantages and disadvantages of these methods have been revealed. Issues concerning the application of correlation and regression pricing patterns on tractor machinery are presented in the paper. Significance of tractor parameters and procedure of their offer to the world market are studied.
format Article
id doaj-art-e4badb4b0ff94b51a65186fa780d26a6
institution Kabale University
issn 2227-1031
2414-0392
language Russian
publishDate 2003-06-01
publisher Belarusian National Technical University
record_format Article
series Наука и техника
spelling doaj-art-e4badb4b0ff94b51a65186fa780d26a62024-12-02T04:18:44ZrusBelarusian National Technical UniversityНаука и техника2227-10312414-03922003-06-0103535710.21122/2227-1031-2003-0-3-53-571514Development of the Effective Marketing Strategy of New Industrial Product PricingV. I. Pokhabov0D. G. Antipenko1Belarusian National Technical UniversityBelarusian National Technical UniversityMarketing approach to industrial product pricing which takes into account presence of real consumer profits in goods has been considered in the paper. Methods of parametrical pricing that permit to calculate the price with due account of technical-and-operational indices have been analyzed. Advantages and disadvantages of these methods have been revealed. Issues concerning the application of correlation and regression pricing patterns on tractor machinery are presented in the paper. Significance of tractor parameters and procedure of their offer to the world market are studied.https://sat.bntu.by/jour/article/view/1614
spellingShingle V. I. Pokhabov
D. G. Antipenko
Development of the Effective Marketing Strategy of New Industrial Product Pricing
Наука и техника
title Development of the Effective Marketing Strategy of New Industrial Product Pricing
title_full Development of the Effective Marketing Strategy of New Industrial Product Pricing
title_fullStr Development of the Effective Marketing Strategy of New Industrial Product Pricing
title_full_unstemmed Development of the Effective Marketing Strategy of New Industrial Product Pricing
title_short Development of the Effective Marketing Strategy of New Industrial Product Pricing
title_sort development of the effective marketing strategy of new industrial product pricing
url https://sat.bntu.by/jour/article/view/1614
work_keys_str_mv AT vipokhabov developmentoftheeffectivemarketingstrategyofnewindustrialproductpricing
AT dgantipenko developmentoftheeffectivemarketingstrategyofnewindustrialproductpricing