The moderating effect of system quality on the relationship between customer satisfaction and purchase intention: PLS-SEM & fsQCA approaches

The moderating effect of system quality on the relationship between customer satisfaction and purchase intention: PLS-SEM & fsQCA approaches

The study aims to understand the antecedents of customer behaviour that lead to high purchase intention, encompassing moderating role of system quality to achieve purchase intention. Theoretically, this research employs the technology acceptance model to examine the proposed relationship and complex...

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Bibliographic Details
Main Authors: Tania Akter, Md. Shawan Uddin, Rubaiyat Rahman, Md. Salah Uddin, Md. Rakibul Islam, Md. Faisal-E-Alam, Md. Mahafuzur Rahman
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Customer’s behavioural practice
Technology acceptance model
System quality
Customer satisfaction
PLS-SEM
FsQCA
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853124001756
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