PENGARUH BRAND AWARENESS DAN BRAND TRUST TERHADAP NIAT BELI KONSUMEN BATICUE
Fashion development in Indonesia recently develope rapidly. This thing is evidenced by the number of local fashion business that has different value and brand identity. One of the local fashion brands that has unique brand value and identity is baticue. Baticue is fashion business that gives bat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-11-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2009 |
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