Innovative Strategies and Transformations in the Montilla–Moriles Wine-Production Area: Adaptation and Success in the Global Market

Innovative Strategies and Transformations in the Montilla–Moriles Wine-Production Area: Adaptation and Success in the Global Market

This study examines the transformative changes in the wine industry of Southern Europe over recent decades, focusing on one of Spain’s oldest Protected Designations of Origin (PDO), Montilla–Moriles. The region faced severe challenges during the second wave of globalization at the beginning of the 2...

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Bibliographic Details
Main Authors: Fernando J. Fuentes-García, Sandra M. Sánchez-Cañizares, Miguel González-Mohíno, L. Javier Cabeza-Ramírez
Format: Article
Language:English
Published: MDPI AG 2024-10-01
Series:Businesses
Subjects:
viticulture
globalization
Montilla–Moriles
Cordoba
Spain
wine CMO
Online Access:https://www.mdpi.com/2673-7116/4/4/32
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