Exploring the Compelling Components with Consumer Organic Food Purchase Intention and Intention Behavior Gap in Covid-19: Evidenced from Pakistan
The purpose of this study is to identify the factors which affect organic food purchasing and to explore the factors in which Covid-19 affects consumers’ purchase intention regarding organic food. The study started with an exploratory exercise, whereby in-depth interviews were conducted with Eighte...
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| Format: | Article |
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International Research Alliance for Sustainable Development - iRASD
2022-06-01
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| Series: | iRASD Journal of Management |
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| Online Access: | https://www.journals.internationalrasd.org/index.php/jom/article/view/791 |
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| author | Zafia Bibi Ahsan ul Haq Satti |
| author_facet | Zafia Bibi Ahsan ul Haq Satti |
| author_sort | Zafia Bibi |
| collection | DOAJ |
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The purpose of this study is to identify the factors which affect organic food purchasing and to explore the factors in which Covid-19 affects consumers’ purchase intention regarding organic food. The study started with an exploratory exercise, whereby in-depth interviews were conducted with Eighteen customers, using mall intercept techniques. Thematic analysis was used to examine data. The study results showed that cost, perceived value, social values, health consciousness, and purchase behaviour, Covid-19 have a positive impact on consumers’ purchase intentions. The findings of this study will help to Improve distribution channels to extend their competitiveness in the organic food market in Pakistan. Prices are high with other conventional food because the production of organic food is low in Pakistan, That’s why producers demand higher prices. On the consumer side, if he is prepared to pay higher prices, he wants to make sure the food is Organic. The reason is that there is no authentication, and certification of organic food production is a major issue, in Pakistan, no institution gives surety that organic food farms are registered from a specific year. Government should give certification, in this way when consumers satisfy then consumers intentions toward organic food purchasing should become higher. Government should Promote Organic fertilizer and its production, that’s why prices of green food items become less.
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| format | Article |
| id | doaj-art-df16e5b4fc824ceaa7c664cc671ec0ab |
| institution | Kabale University |
| issn | 2709-8443 2709-8451 |
| language | English |
| publishDate | 2022-06-01 |
| publisher | International Research Alliance for Sustainable Development - iRASD |
| record_format | Article |
| series | iRASD Journal of Management |
| spelling | doaj-art-df16e5b4fc824ceaa7c664cc671ec0ab2024-11-26T13:21:19ZengInternational Research Alliance for Sustainable Development - iRASDiRASD Journal of Management2709-84432709-84512022-06-014210.52131/jom.2022.0402.0084Exploring the Compelling Components with Consumer Organic Food Purchase Intention and Intention Behavior Gap in Covid-19: Evidenced from PakistanZafia Bibi0Ahsan ul Haq Satti1Pakistan Institute of Development Economics Islamabad (PIDE), Pakistan.Pakistan Institute of Development Economics Islamabad (PIDE), Pakistan. The purpose of this study is to identify the factors which affect organic food purchasing and to explore the factors in which Covid-19 affects consumers’ purchase intention regarding organic food. The study started with an exploratory exercise, whereby in-depth interviews were conducted with Eighteen customers, using mall intercept techniques. Thematic analysis was used to examine data. The study results showed that cost, perceived value, social values, health consciousness, and purchase behaviour, Covid-19 have a positive impact on consumers’ purchase intentions. The findings of this study will help to Improve distribution channels to extend their competitiveness in the organic food market in Pakistan. Prices are high with other conventional food because the production of organic food is low in Pakistan, That’s why producers demand higher prices. On the consumer side, if he is prepared to pay higher prices, he wants to make sure the food is Organic. The reason is that there is no authentication, and certification of organic food production is a major issue, in Pakistan, no institution gives surety that organic food farms are registered from a specific year. Government should give certification, in this way when consumers satisfy then consumers intentions toward organic food purchasing should become higher. Government should Promote Organic fertilizer and its production, that’s why prices of green food items become less. https://www.journals.internationalrasd.org/index.php/jom/article/view/791Consumers purchase intentionOrganic foodHealth consciousnessCostPerceived valueEnvironmental knowledge |
| spellingShingle | Zafia Bibi Ahsan ul Haq Satti Exploring the Compelling Components with Consumer Organic Food Purchase Intention and Intention Behavior Gap in Covid-19: Evidenced from Pakistan iRASD Journal of Management Consumers purchase intention Organic food Health consciousness Cost Perceived value Environmental knowledge |
| title | Exploring the Compelling Components with Consumer Organic Food Purchase Intention and Intention Behavior Gap in Covid-19: Evidenced from Pakistan |
| title_full | Exploring the Compelling Components with Consumer Organic Food Purchase Intention and Intention Behavior Gap in Covid-19: Evidenced from Pakistan |
| title_fullStr | Exploring the Compelling Components with Consumer Organic Food Purchase Intention and Intention Behavior Gap in Covid-19: Evidenced from Pakistan |
| title_full_unstemmed | Exploring the Compelling Components with Consumer Organic Food Purchase Intention and Intention Behavior Gap in Covid-19: Evidenced from Pakistan |
| title_short | Exploring the Compelling Components with Consumer Organic Food Purchase Intention and Intention Behavior Gap in Covid-19: Evidenced from Pakistan |
| title_sort | exploring the compelling components with consumer organic food purchase intention and intention behavior gap in covid 19 evidenced from pakistan |
| topic | Consumers purchase intention Organic food Health consciousness Cost Perceived value Environmental knowledge |
| url | https://www.journals.internationalrasd.org/index.php/jom/article/view/791 |
| work_keys_str_mv | AT zafiabibi exploringthecompellingcomponentswithconsumerorganicfoodpurchaseintentionandintentionbehaviorgapincovid19evidencedfrompakistan AT ahsanulhaqsatti exploringthecompellingcomponentswithconsumerorganicfoodpurchaseintentionandintentionbehaviorgapincovid19evidencedfrompakistan |