The Role of Business Intelligence in the Internationalization of Moroccan Companies in Sub-Saharan Africa
Moroccan firms are increasingly showing interest in African markets. However, they face numerous challenges in accessing these markets. This article aims to underscore the critical role of business intelligence in the internationalization process of Moroccan companies in sub-Saharan Africa. Specific...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
aculté d'Economie et de Gestion, Université Ibn Tofail, Kénitra
2024-12-01
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| Series: | International Journal of Financial Studies, Economics and Management |
| Subjects: | |
| Online Access: | http://ijfsem.org/index.php/ijfsem/article/view/241 |
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