Greenwashing – The Dark Side of Eco-Friendly Marketing. A Case Study from Slovakia
Greenwashing is the practice of making false or misleading claims about the environmental benefits of a product or service. The purpose of this study is to examine consumers’ perceptions and experiences in relation to the greenwashing tactics used by Slovak businesses within the framework of enviro...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
2024-02-01
|
| Series: | Studia Ecologiae et Bioethicae |
| Subjects: | |
| Online Access: | https://czasopisma.uksw.edu.pl/index.php/seb/article/view/13040 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|