Blue Ocean Strategy in the Soccer Sector: A Real Madrid Case Study
The present study aims to analyze the management actions adopted by the Real Madrid club through the lens of the Four Actions Framework of the Blue Ocean Strategy. It is a systematic literature review using the methodology Methodi Ordinatio and employs content analysis as the analytical approach. S...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
FEADEF
2024-07-01
|
| Series: | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
| Subjects: | |
| Online Access: | https://recyt.fecyt.es/index.php/retos/article/view/102328 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1846108968435318784 |
|---|---|
| author | Luiz Alberto Pìlatti Gabrielly de Queiroz Pereira José Roberto Herrera Cantorani Luiz Marcelo de Lara Douglas Paulo Bertrand Renaux |
| author_facet | Luiz Alberto Pìlatti Gabrielly de Queiroz Pereira José Roberto Herrera Cantorani Luiz Marcelo de Lara Douglas Paulo Bertrand Renaux |
| author_sort | Luiz Alberto Pìlatti |
| collection | DOAJ |
| description |
The present study aims to analyze the management actions adopted by the Real Madrid club through the lens of the Four Actions Framework of the Blue Ocean Strategy. It is a systematic literature review using the methodology Methodi Ordinatio and employs content analysis as the analytical approach. Searches were conducted in the Web of Science, Science Direct, and Scopus databases in May 2023. The research portfolio included 19 articles. The analytical content analysis procedure was carried out using NVivo Pro 14 software. Applying the Blue Ocean Four Actions Framework provided insights into Real Madrid's management strategies and business success. The findings illuminate various aspects of Real Madrid's operations, encompassing website structure, values, communication strategies, management approaches, financial performance, and areas for potential enhancement.
Keywords: Blue Ocean Four Actions Framework, Real Madrid club de fútebol, management strategies, soccer club management.
|
| format | Article |
| id | doaj-art-ddf46d67b2ce4a07b01ce24ba9f9e7fd |
| institution | Kabale University |
| issn | 1579-1726 1988-2041 |
| language | English |
| publishDate | 2024-07-01 |
| publisher | FEADEF |
| record_format | Article |
| series | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
| spelling | doaj-art-ddf46d67b2ce4a07b01ce24ba9f9e7fd2024-12-25T17:17:11ZengFEADEFRetos: Nuevas Tendencias en Educación Física, Deportes y Recreación1579-17261988-20412024-07-015610.47197/retos.v56.102328Blue Ocean Strategy in the Soccer Sector: A Real Madrid Case Study Luiz Alberto Pìlatti0Gabrielly de Queiroz Pereira1José Roberto Herrera CantoraniLuiz Marcelo de Lara2Douglas Paulo Bertrand Renaux3Universidade Tecnológica federal do Paraná (UTFPR)Universidade Tecnológica federal do Paraná (UTFPR)Universidade Estadual de Ponta GrossaUniversidade Tecnológica federal do Paraná (UTFPR) The present study aims to analyze the management actions adopted by the Real Madrid club through the lens of the Four Actions Framework of the Blue Ocean Strategy. It is a systematic literature review using the methodology Methodi Ordinatio and employs content analysis as the analytical approach. Searches were conducted in the Web of Science, Science Direct, and Scopus databases in May 2023. The research portfolio included 19 articles. The analytical content analysis procedure was carried out using NVivo Pro 14 software. Applying the Blue Ocean Four Actions Framework provided insights into Real Madrid's management strategies and business success. The findings illuminate various aspects of Real Madrid's operations, encompassing website structure, values, communication strategies, management approaches, financial performance, and areas for potential enhancement. Keywords: Blue Ocean Four Actions Framework, Real Madrid club de fútebol, management strategies, soccer club management. https://recyt.fecyt.es/index.php/retos/article/view/102328Blue Ocean Four Actions FrameworkReal Madrid club de fútebolmanagement strategiessoccer club management |
| spellingShingle | Luiz Alberto Pìlatti Gabrielly de Queiroz Pereira José Roberto Herrera Cantorani Luiz Marcelo de Lara Douglas Paulo Bertrand Renaux Blue Ocean Strategy in the Soccer Sector: A Real Madrid Case Study Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación Blue Ocean Four Actions Framework Real Madrid club de fútebol management strategies soccer club management |
| title | Blue Ocean Strategy in the Soccer Sector: A Real Madrid Case Study |
| title_full | Blue Ocean Strategy in the Soccer Sector: A Real Madrid Case Study |
| title_fullStr | Blue Ocean Strategy in the Soccer Sector: A Real Madrid Case Study |
| title_full_unstemmed | Blue Ocean Strategy in the Soccer Sector: A Real Madrid Case Study |
| title_short | Blue Ocean Strategy in the Soccer Sector: A Real Madrid Case Study |
| title_sort | blue ocean strategy in the soccer sector a real madrid case study |
| topic | Blue Ocean Four Actions Framework Real Madrid club de fútebol management strategies soccer club management |
| url | https://recyt.fecyt.es/index.php/retos/article/view/102328 |
| work_keys_str_mv | AT luizalbertopilatti blueoceanstrategyinthesoccersectorarealmadridcasestudy AT gabriellydequeirozpereira blueoceanstrategyinthesoccersectorarealmadridcasestudy AT joserobertoherreracantorani blueoceanstrategyinthesoccersectorarealmadridcasestudy AT luizmarcelodelara blueoceanstrategyinthesoccersectorarealmadridcasestudy AT douglaspaulobertrandrenaux blueoceanstrategyinthesoccersectorarealmadridcasestudy |