Blue Ocean Strategy in the Soccer Sector: A Real Madrid Case Study

Blue Ocean Strategy in the Soccer Sector: A Real Madrid Case Study

The present study aims to analyze the management actions adopted by the Real Madrid club through the lens of the Four Actions Framework of the Blue Ocean Strategy. It is a systematic literature review using the methodology Methodi Ordinatio and employs content analysis as the analytical approach. S...

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Bibliographic Details
Main Authors: Luiz Alberto Pìlatti, Gabrielly de Queiroz Pereira, José Roberto Herrera Cantorani, Luiz Marcelo de Lara, Douglas Paulo Bertrand Renaux
Format: Article
Language:English
Published: FEADEF 2024-07-01
Series:Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación
Subjects:
Blue Ocean Four Actions Framework
Real Madrid club de fútebol
management strategies
soccer club management
Online Access:https://recyt.fecyt.es/index.php/retos/article/view/102328
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https://recyt.fecyt.es/index.php/retos/article/view/102328

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