Political Marketing: Measurement Parameters of the Concept of Social Value in Possible Presidential Pre-Candidates, Elections 2021, Chimborazo, Ecuador
This research sought to determine what parameters of social value should be met by potential presidential candidates through an analysis of political marketing. Qualitative and quantitative approaches were used, at a descriptive, observational and prospective level, with a non-experimental cross-se...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Knowledge E
2021-08-01
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| Series: | ESPOCH Congresses |
| Online Access: | https://knepublishing.com/index.php/espoch/article/view/9609 |
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