Development of a Brand Signature Model for Knowledge-based Enterprises
ObjectiveIn today's business landscape, organizations operate within a fiercely competitive environment. The ever-evolving dynamics of technology and the increasing complexity of environmental factors compel these organizations not only to survive but also to contemplate differentiation and the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2023-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_94471_23bc4d8e3755398e6e03bb7ecb176cfe.pdf |
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