Changing Leadership and Culture through Digital Technology at Snowpeak in Japan during the Covid-19 Global Pandemic

This main intent of this research is to illustrate how Snow Peak, a global outdoors retailer headquartered in Japan, utilized modern technology to revamp people operations, culture and leadership during the Covid-19 global pandemic. It also provides insights into how traditional organizations can...

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Bibliographic Details
Main Authors: Dorin MARCHIS, Nitin HINGARH, Hirotoshi SATO, Cristian VLAD, Marius PROFIROIU
Format: Article
Language:English
Published: Editura ASE 2025-05-01
Series:Revista de Management Comparat International
Subjects:
Online Access:https://www.rmci.ase.ro/no26vol2/13.pdf
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