Exploring Marketing Transformation in the Age of Artificial Intelligence
Adopting Artificial Intelligence (AI) at the company level constitutes a transformative phase, heralding an economic-technological leap through the digital economy. This advancement streamlines processes, allowing companies to become more flexible and respond promptly to challenges. For marketing, A...
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| Format: | Article |
| Language: | English |
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Institutul de Studii Financiare
2024-06-01
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| Series: | Revista de Studii Financiare |
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| Online Access: | https://revista.isfin.ro/wp-content/uploads/2024/06/7.-Hera-Octavian.pdf |
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| _version_ | 1846155374897397760 |
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| author | Octavian Dumitru Hera |
| author_facet | Octavian Dumitru Hera |
| author_sort | Octavian Dumitru Hera |
| collection | DOAJ |
| description | Adopting Artificial Intelligence (AI) at the company level constitutes a transformative phase, heralding an economic-technological leap through the digital economy. This advancement streamlines processes, allowing companies to become more flexible and respond promptly to challenges. For marketing, AI can be the potentially infinite engine of performance, but the success of AI adoption is not guaranteed. In this respect, marketing effectiveness depends on various instances of AI adoption, including automation, augmentation, and personification. |
| format | Article |
| id | doaj-art-db7bba9c9ac14721ae38c34630b74e05 |
| institution | Kabale University |
| issn | 2537-3714 2559-1347 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Institutul de Studii Financiare |
| record_format | Article |
| series | Revista de Studii Financiare |
| spelling | doaj-art-db7bba9c9ac14721ae38c34630b74e052024-11-26T12:22:36ZengInstitutul de Studii FinanciareRevista de Studii Financiare2537-37142559-13472024-06-019Special9610810.55654/JFS.2024.9.SP.07Exploring Marketing Transformation in the Age of Artificial IntelligenceOctavian Dumitru Hera0West University of Timișoara, Timișoara, RomaniaAdopting Artificial Intelligence (AI) at the company level constitutes a transformative phase, heralding an economic-technological leap through the digital economy. This advancement streamlines processes, allowing companies to become more flexible and respond promptly to challenges. For marketing, AI can be the potentially infinite engine of performance, but the success of AI adoption is not guaranteed. In this respect, marketing effectiveness depends on various instances of AI adoption, including automation, augmentation, and personification.https://revista.isfin.ro/wp-content/uploads/2024/06/7.-Hera-Octavian.pdfartificial intelligencedigital transformationmarketingmanagerial implications |
| spellingShingle | Octavian Dumitru Hera Exploring Marketing Transformation in the Age of Artificial Intelligence Revista de Studii Financiare artificial intelligence digital transformation marketing managerial implications |
| title | Exploring Marketing Transformation in the Age of Artificial Intelligence |
| title_full | Exploring Marketing Transformation in the Age of Artificial Intelligence |
| title_fullStr | Exploring Marketing Transformation in the Age of Artificial Intelligence |
| title_full_unstemmed | Exploring Marketing Transformation in the Age of Artificial Intelligence |
| title_short | Exploring Marketing Transformation in the Age of Artificial Intelligence |
| title_sort | exploring marketing transformation in the age of artificial intelligence |
| topic | artificial intelligence digital transformation marketing managerial implications |
| url | https://revista.isfin.ro/wp-content/uploads/2024/06/7.-Hera-Octavian.pdf |
| work_keys_str_mv | AT octaviandumitruhera exploringmarketingtransformationintheageofartificialintelligence |