Evaluating omni channel retailing in the emergence of industry 5.0: A perspective of South Asian generation Z
This study investigates the influence of Omnichannel-Retailing (OCR) on customer-retention (CR) for Generation Z (Gen Z) in the nascent Industry 5.0 era. Employing a survey with South Asian respondents, the research explores their experiences with retailer-provided omnichannel services. A novel mode...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-11-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096824000466 |
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