Parasocial Relationships With Live Streamers: Evidence From South Korea and the United States
Revisiting the classic conceptualization of parasocial relationships, the current article examines the potential parasocial relationships established with live streamers. More specifically, this research investigates the relationship between exposure and viewer engagement during live streaming, homo...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ANPOR Korea
2024-08-01
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| Series: | Asian Journal for Public Opinion Research |
| Online Access: | https://doi.org/10.15206/ajpor.2024.12.3.166 |
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