Challenge of Adapting Marketing Concepts and Tools to The Territory
This research paper investigates the necessity and process of adapting traditional marketing concepts and tools to the unique context of territories, aiming to enhance their attractiveness for targeted groups at both national and international levels. The study posits that the distinctive character...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
University of Boumerdes
2025-06-01
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| Series: | المجلة الدولية للأداء الاقتصادي |
| Subjects: | |
| Online Access: | https://www.ijep.dz/index.php/IJEP/article/view/368 |
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