PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION PADA IKLAN PRODUK MAKANAN
This study aims to analyze the influence of celebrity endorsers on customers’ attitude toward brand, as well as the influence of customers' attitude toward brand on customers’ purchase intention in food product advertisements. This study uses descriptive quantitative research methods using non...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-03-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2146 |
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