The Relationship Between Avatar Identification Factors and Vicarious Pleasure: The Moderating Role of Affect Intensity in the Metaverse

The Relationship Between Avatar Identification Factors and Vicarious Pleasure: The Moderating Role of Affect Intensity in the Metaverse

This study investigated the connection between avatar identification factors, sharing intentions, and the influence of vicarious pleasure. Additionally, it explored the moderating effect of affect intensity on this relationship. For this, data was collected from 228 college students in South Korea t...

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Bibliographic Details
Main Authors: Jaehyuk Choi, Youngkeun Choi
Format: Article
Language:English
Published: İzmir Akademi Derneği 2024-12-01
Series:Journal of Metaverse
Subjects:
avatar identification
similarity identification
wishful identification
embodied presence
vicarious pleasure
affect intensity
intention to share
Online Access:https://dergipark.org.tr/en/download/article-file/4245764
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https://dergipark.org.tr/en/download/article-file/4245764

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