Application of event–management and digital marketing tools in the management and efficiency improvement of projects in the construction industry
This study attempts to identify the specific features of using event–management and digital marketing tools in the management and efficiency enhancement of projects in the construction industry. These features are based on the integration of functions and the joint organization of project management...
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| Main Authors: | A. Yu. Mialeshko, D. N. Verzhykovskyi, E. A. Lementueva |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2025-04-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/2094 |
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