Application of event–management and digital marketing tools in the management and efficiency improvement of projects in the construction industry

This study attempts to identify the specific features of using event–management and digital marketing tools in the management and efficiency enhancement of projects in the construction industry. These features are based on the integration of functions and the joint organization of project management...

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Bibliographic Details
Main Authors: A. Yu. Mialeshko, D. N. Verzhykovskyi, E. A. Lementueva
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2025-04-01
Series:Путеводитель предпринимателя
Subjects:
Online Access:https://www.pp-mag.ru/jour/article/view/2094
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