Stands on Globalization

In Jason Inch’s TED talk on Future Globalization is advising that companies need to understand their consumer base in a rapidly changing global business environment. It is clear for everybody that globalization plays one role in this change; however, there are a few variables that are forming the t...

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Bibliographic Details
Main Author: Manuel Denner
Format: Article
Language:English
Published: UiTM Press 2018-06-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
Online Access:https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1277
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