Pengaruh Media Sosial Dan Word Of Mouth Melalui Brand Awareness Sebagai Variabel Mediasi Terhadap Keputusan Pembelian Djovalyn
The purpose of this research is to find out the effect of social media and word of mouth on brand awareness and purchase decision of Djovalyn. This research is quantitative research with population of this research that is obtain from Djovalyn consumers in February 2020 to January 2021 as many as 4...
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-06-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2241 |
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