Recasting Corporate Use of Prototypes
Media depictions of a single, perfect prototype presented with fanfare to clients at the end of the innovation cycle misrepresent the purpose and value of prototypes. Quick, inexpensive, and visual prototypes should instead be routinely used to promote a dynamic, ongoing conversation within and out...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2009-03-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no10vol2/Vol10_No2_Article2.pdf |
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