Understanding the Heterogeneity and Dynamics of Factors Influencing Tourist Sentiment with Online Reviews

Online reviews are crucial for identifying the factors that affect the dynamic evolution of tourist sentiment, improving tourist satisfaction. This study employs pre-trained models BERT and BERTopic and social network analysis to examine 228,062 reviews collected from Ctrip using Python. The factors...

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Bibliographic Details
Main Authors: Bingbing Wang, Qiuhao Zhao, Zhe Zhang, Pengfei Xu, Xin Tian, Pingbin Jin
Format: Article
Language:English
Published: MDPI AG 2025-02-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/20/1/22
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