Pengaruh Brand Ambassador NCT Dream, E-WOM, dan Brand Image terhadap Purchase Intention pada Produk Mie Instan Lemonilo

Pengaruh Brand Ambassador NCT Dream, E-WOM, dan Brand Image terhadap Purchase Intention pada Produk Mie Instan Lemonilo

This research aims to determine the influence of the NCT Dream Ambassador brand, e-WOM, Brand image on Purchase Interest. This research uses four variables, namely brand ambassador, e-WOM, and brand image as independent variables, and purchase intention as the dependent variable. The population in t...

Full description

Saved in:
Bibliographic Details
Main Authors: Ambar Lukitaningsih, Agus Dwi Cahya, Pingky Octavian
Format: Article
Language:English
Published: Universitas Proklamasi 45 Yogyakarta 2024-06-01
Series:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:
brand ambassador
e-wom
brand image
purchase intention
Online Access:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1708
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1708

Similar Items