The impact of food reviewers on purchase intention in the food and beverage industry: the mediating role of user interaction

The impact of food reviewers on purchase intention in the food and beverage industry: the mediating role of user interaction

This study examines the influence of food reviewers on user engagement and purchase intention in the food and beverage (F&B) sector. Findings indicate that food reviewers positively impact both user interaction and purchase intention, with three key factors emerging: reviewer reputation, video c...

Full description

Saved in:
Bibliographic Details
Main Authors: Vo Minh Sang, Bui Duy Khuong, Ly Yen Nhi, Luong Gia Han, Thach Minh Giau, Nguyen Thi Tuyet Ngoan
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Affiliate marketing
food reviewer
user interaction
purchase intention
food and beverage
Business, Management and Accounting
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2425706
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2425706

Similar Items