Traditional online and live-streaming dual-channel strategies and pricing policies.

Traditional online and live-streaming dual-channel strategies and pricing policies.

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This study examines the pricing policies and the dual-channel strategies in a two-tier supply chain where a manufacturer distributes products through a retailer and considers the opening of a traditional direct online channel or a live-streaming sales channel The manufacturer has three sales modes,...

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Bibliographic Details
Main Authors: Yue Yu, Songshi Shao, Mingli Yuan, Minghe Sun
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0311385
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