Exploring the Influence of a Competitive Environment and Marketing Trends on Sports Coaches’ Attitudes Towards Advertising
This study examines how commercialization and a competitive environment (CE) in sports have reshaped the role of coaches, positioning them as both athletic leaders and key influencers in marketing trends (MT) and strategies. By exploring coaches’ attitudes toward advertising (ATA), it highlights the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2025-03-01
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| Series: | Physical Culture and Sport: Studies and Research |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/pcssr-2025-0006 |
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