Exploring the Frontier: Generative AI Applications in Online Consumer Behavior Analytics

Exploring the Frontier: Generative AI Applications in Online Consumer Behavior Analytics

This paper presents a systematic review of the application of generative artificial intelligence (AI) in online consumer behavior analytics (OCBA). With the advent of e-commerce and social media, consumer behavior increasingly occurs online, generating vast amounts of data. This shift necessitates a...

Full description

Saved in:
Bibliographic Details
Main Author: Takuma Kimura
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2025-03-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
generative artificial intelligence
generative adversarial network
variational autoencoders
generative pre-trained transformer
online consumer behavior analytics
autoregressive model
Online Access:https://ojs.ehu.eus/index.php/CG/article/view/26905
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://ojs.ehu.eus/index.php/CG/article/view/26905

Similar Items