Research on the application of data mining based on digital economy in customer segmentation management

As an important resource of modern enterprise construction management, how to keep customers is crucial to the profitability of enterprises. Especially after entering the era of big data, with the continuous development of social economy and science and technology, all walks of life are facing incre...

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Bibliographic Details
Main Author: Zhang Chenglin
Format: Article
Language:English
Published: EDP Sciences 2025-01-01
Series:SHS Web of Conferences
Subjects:
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2025/06/shsconf_fems2025_01021.pdf
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