Generational Investment Behavior: The Influence of Risk Tolerance and Technology Adoption in an Evolving Financial Landscape

This study explores generational differences in investment behavior, focusing on the moderating roles of risk tolerance and technology adoption in shaping financial decisions across asset types. Generation Z, having entered adulthood during the COVID-19 pandemic, exhibits a more risk-averse approach...

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Bibliographic Details
Main Authors: Rob Kim Marjerison, Hang Dong, Jong Min Kim
Format: Article
Language:English
Published: SAGE Publishing 2025-08-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440251352342
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