Sensorial marketing within consumer behavior: bibliometric analysis and future trends
This bibliometric analysis explores the evolution of sensory marketing within consumer behavior, analyzing 1,189 articles from Scopus and Web of Science databases from 1985 to 2024. Sensory marketing, engaging in all five senses, has become a vital band strategy significantly impacting consumer perc...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2503422 |
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