Sensorial marketing within consumer behavior: bibliometric analysis and future trends

Sensorial marketing within consumer behavior: bibliometric analysis and future trends

This bibliometric analysis explores the evolution of sensory marketing within consumer behavior, analyzing 1,189 articles from Scopus and Web of Science databases from 1985 to 2024. Sensory marketing, engaging in all five senses, has become a vital band strategy significantly impacting consumer perc...

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Bibliographic Details
Main Authors: Olga Maritza Rodríguez-Ulcuango, Cristian Oswaldo Guerra-Flores, Roberto Fabián Sánchez-Chávez, Gina Maricela Cedeño-Ávila
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Sensory marketing
bibliometric
experiential
senses
consumer behavior
Consumer Psychology
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2503422
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https://www.tandfonline.com/doi/10.1080/23311975.2025.2503422

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