Branding and Digital Marketing Innovation for Siwang MSMEs Empowerment in Indramayu West Java

Branding and Digital Marketing Innovation for Siwang MSMEs Empowerment in Indramayu West Java

This community service aims to enhance the branding capacity and digital marketing competencies of “Siwang”, a traditional shrimp-paste-based MSME in Gantar Subdistrict, Indramayu Regency. The intervention employed a participatory approach, encompassing needs assessment, digital literacy training,...

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Bibliographic Details
Main Authors: Fitra Jaya, Yati Yati, Sucipto Sucipto, Romi Siswanto, Kadarisman Kadarisman, Gayatria Oktalina, Agnisa Widayanti
Format: Article
Language:English
Published: LPPM Universitas Pendidikan Mandalika (UNDIKMA) 2025-08-01
Series:Jurnal Pengabdian UNDIKMA
Subjects:
MSMEs
digital literacy
branding
community engagement
local product marketing
Online Access:https://e-journal.undikma.ac.id/index.php/jpu/article/view/16760
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