Branding and Digital Marketing Innovation for Siwang MSMEs Empowerment in Indramayu West Java
This community service aims to enhance the branding capacity and digital marketing competencies of “Siwang”, a traditional shrimp-paste-based MSME in Gantar Subdistrict, Indramayu Regency. The intervention employed a participatory approach, encompassing needs assessment, digital literacy training,...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM Universitas Pendidikan Mandalika (UNDIKMA)
2025-08-01
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| Series: | Jurnal Pengabdian UNDIKMA |
| Subjects: | |
| Online Access: | https://e-journal.undikma.ac.id/index.php/jpu/article/view/16760 |
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