Cyberaddiction to TikTok during the COVID-19 pandemic
Purpose – The purpose of this study is to shed light on the determinants of TikTok cyberaddiction during the COVID-19 pandemic, as well as the resulting attitudinal and intentional reactions of users. Design/methodology/approach – An online survey of 305 young TikTok users was conducted to test the...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-06-01
|
| Series: | Spanish Journal of Marketing-ESIC |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SJME-01-2023-0023/full/pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|