Investigating the Effects of Game Satisfaction on the Effectiveness of Ads within Digital Games Between Master Students of Management, Faculty of Allameh Tabataba'i University
In game advertising is one of the best methods for effective advertising. One of the factors that affects the effectiveness of digital advertising is satisfaction of games. In this study, our purpose was investigating the factors affecting customer satisfaction and the effect of satisfaction on the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Institute for Social and Cultural Studies
2018-03-01
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| Series: | Taḥqīqāt-i Farhangī-i Īrān |
| Subjects: | |
| Online Access: | http://www.jicr.ir/article_356_edeb0edde8825b5d84affa6313c7c7ee.pdf |
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