Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry
In the background of the mobile internet, along with the big data technology development and customer demand individuation, customer experience requirements is increasing, including high real-time and high accuracy of customer needs. The traditional marketing model cannot meet the rapid development...
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| Main Authors: | , |
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| Format: | Article |
| Language: | zho |
| Published: |
Beijing Xintong Media Co., Ltd
2014-07-01
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| Series: | Dianxin kexue |
| Subjects: | |
| Online Access: | http://www.telecomsci.com/zh/article/doi/10.3969/j.issn.1000-0801.2014.07.024/ |
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| _version_ | 1841529368873009152 |
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| author | Qing Zhang Ping Huang |
| author_facet | Qing Zhang Ping Huang |
| author_sort | Qing Zhang |
| collection | DOAJ |
| description | In the background of the mobile internet, along with the big data technology development and customer demand individuation, customer experience requirements is increasing, including high real-time and high accuracy of customer needs. The traditional marketing model cannot meet the rapid development of innovative businesses. Data-driven precision marketing processes and methods of big data in telecom industry, as well as some of the critical IT capabilities to support the precision marketing processes were described. |
| format | Article |
| id | doaj-art-ccd861c2c7ac4e82b834d5ace2ab6005 |
| institution | Kabale University |
| issn | 1000-0801 |
| language | zho |
| publishDate | 2014-07-01 |
| publisher | Beijing Xintong Media Co., Ltd |
| record_format | Article |
| series | Dianxin kexue |
| spelling | doaj-art-ccd861c2c7ac4e82b834d5ace2ab60052025-01-15T03:19:18ZzhoBeijing Xintong Media Co., LtdDianxin kexue1000-08012014-07-013014314859620428Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom IndustryQing ZhangPing HuangIn the background of the mobile internet, along with the big data technology development and customer demand individuation, customer experience requirements is increasing, including high real-time and high accuracy of customer needs. The traditional marketing model cannot meet the rapid development of innovative businesses. Data-driven precision marketing processes and methods of big data in telecom industry, as well as some of the critical IT capabilities to support the precision marketing processes were described.http://www.telecomsci.com/zh/article/doi/10.3969/j.issn.1000-0801.2014.07.024/data-drivenprecision marketinguser behavior analysiseffect evaluation |
| spellingShingle | Qing Zhang Ping Huang Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry Dianxin kexue data-driven precision marketing user behavior analysis effect evaluation |
| title | Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry |
| title_full | Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry |
| title_fullStr | Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry |
| title_full_unstemmed | Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry |
| title_short | Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry |
| title_sort | researcb on precision marketing metbod based on data driven in telecom industry |
| topic | data-driven precision marketing user behavior analysis effect evaluation |
| url | http://www.telecomsci.com/zh/article/doi/10.3969/j.issn.1000-0801.2014.07.024/ |
| work_keys_str_mv | AT qingzhang researcbonprecisionmarketingmetbodbasedondatadrivenintelecomindustry AT pinghuang researcbonprecisionmarketingmetbodbasedondatadrivenintelecomindustry |