Artificial intelligence-based chatbots – a motivation underlying sustainable development in banking: standpoint of customer experience and behavioral outcomes
In the digital transformation scenario, banks must strengthen business sustainability through digital technologies, such as artificial intelligence-based chatbots. Crucial evidence illustrates that using chatbots allows banks to enhance business performance and bank–customer relationship. This study...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2443570 |
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