Credibility-based knowledge graph embedding for identifying social brand advocates
Brand advocates, characterized by their enthusiasm for promoting a brand without incentives, play a crucial role in driving positive word-of-mouth (WOM) and influencing potential customers. However, there is a notable lack of intelligent systems capable of accurately identifying online advocates bas...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2024-11-01
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| Series: | Frontiers in Big Data |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fdata.2024.1469819/full |
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