Reviving from the Pandemic: Harnessing the Power of Social Media Reviews in the Sustainable Tourism Management of Group Package Tours

During the COVID-19 pandemic, the tourism sector encountered multiple challenges. Numerous governments chose to lock down their cities and countries. Despite this, many companies found their online businesses making the greatest leaps in their portfolios, and social media platforms became one of the...

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Bibliographic Details
Main Authors: Wai Ki Liang, Sven Dahms, David Reay Corkindale, Joe Liddiatt
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Tourism and Hospitality
Subjects:
Online Access:https://www.mdpi.com/2673-5768/6/1/41
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