Use of the Baidu Index to Analyze Spatiotemporal Characteristics of Online Attention to Adult Education
Purpose: This study aims to analyze the spatiotemporal evolution of public attention to "adult education" over the past decade. Methods: Using Baidu Index data from January 1, 2014, to November 1, 2024, we examined search trends, demand distribution, and user characteristics through trend...
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| Format: | Article |
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Kazimierz Wielki University
2025-01-01
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| Series: | Journal of Education, Health and Sport |
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| Online Access: | https://apcz.umk.pl/JEHS/article/view/56777 |
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| _version_ | 1841560996970233856 |
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| author | Yao Jiang Qian Fu |
| author_facet | Yao Jiang Qian Fu |
| author_sort | Yao Jiang |
| collection | DOAJ |
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Purpose: This study aims to analyze the spatiotemporal evolution of public attention to "adult education" over the past decade. Methods: Using Baidu Index data from January 1, 2014, to November 1, 2024, we examined search trends, demand distribution, and user characteristics through trend research, demand mapping, and user profiling. Results: The online search index for adult education shows a fluctuating upward trend, with peaks in April and October each year. Demand mapping indicates interest in areas such as adult college entrance exams, self-study exams, educational institutions, exam schedules, registration, major selection, tuition, and application procedures. User profiling reveals higher attention from males aged 30~39 in Guangdong Province. Conclusion: Changes in online attention to adult education correlate closely with career aspirations, policy announcements, and social contexts.
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| format | Article |
| id | doaj-art-cb5b3e1fe5ba41aa83b694d68bc1a5c9 |
| institution | Kabale University |
| issn | 2391-8306 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Kazimierz Wielki University |
| record_format | Article |
| series | Journal of Education, Health and Sport |
| spelling | doaj-art-cb5b3e1fe5ba41aa83b694d68bc1a5c92025-01-03T08:16:25ZengKazimierz Wielki UniversityJournal of Education, Health and Sport2391-83062025-01-017710.12775/JEHS.2025.77.56777Use of the Baidu Index to Analyze Spatiotemporal Characteristics of Online Attention to Adult EducationYao Jiang0https://orcid.org/0009-0001-2904-2314Qian Fu1https://orcid.org/0000-0001-5592-6693School of Marxism, Southwest UniversitySchool of Education, Hunan University of Science and Technology, China Purpose: This study aims to analyze the spatiotemporal evolution of public attention to "adult education" over the past decade. Methods: Using Baidu Index data from January 1, 2014, to November 1, 2024, we examined search trends, demand distribution, and user characteristics through trend research, demand mapping, and user profiling. Results: The online search index for adult education shows a fluctuating upward trend, with peaks in April and October each year. Demand mapping indicates interest in areas such as adult college entrance exams, self-study exams, educational institutions, exam schedules, registration, major selection, tuition, and application procedures. User profiling reveals higher attention from males aged 30~39 in Guangdong Province. Conclusion: Changes in online attention to adult education correlate closely with career aspirations, policy announcements, and social contexts. https://apcz.umk.pl/JEHS/article/view/56777Baidu Indexadult educationonline attentionspatiotemporal characteristics |
| spellingShingle | Yao Jiang Qian Fu Use of the Baidu Index to Analyze Spatiotemporal Characteristics of Online Attention to Adult Education Journal of Education, Health and Sport Baidu Index adult education online attention spatiotemporal characteristics |
| title | Use of the Baidu Index to Analyze Spatiotemporal Characteristics of Online Attention to Adult Education |
| title_full | Use of the Baidu Index to Analyze Spatiotemporal Characteristics of Online Attention to Adult Education |
| title_fullStr | Use of the Baidu Index to Analyze Spatiotemporal Characteristics of Online Attention to Adult Education |
| title_full_unstemmed | Use of the Baidu Index to Analyze Spatiotemporal Characteristics of Online Attention to Adult Education |
| title_short | Use of the Baidu Index to Analyze Spatiotemporal Characteristics of Online Attention to Adult Education |
| title_sort | use of the baidu index to analyze spatiotemporal characteristics of online attention to adult education |
| topic | Baidu Index adult education online attention spatiotemporal characteristics |
| url | https://apcz.umk.pl/JEHS/article/view/56777 |
| work_keys_str_mv | AT yaojiang useofthebaiduindextoanalyzespatiotemporalcharacteristicsofonlineattentiontoadulteducation AT qianfu useofthebaiduindextoanalyzespatiotemporalcharacteristicsofonlineattentiontoadulteducation |