THE IMPACT OF DECISION-SHAPING FACTORS AND THE MODERATING ROLE OF PERCEIVED RISK ON INTERNATIONAL TOURISTS’ DESTINATION CHOICE: THE CASE OF THE MEKONG DELTA, VIETNAM
This study examines the factors influencing international tourist’s destination choices in the Mekong Delta, Vietnam, using an integrated framework of four behavioral theories: Push-Pull Theory (PPT), Theory of Planned Behavior (TPB), Rational Choice Theory (RCT), and Behavioral Decision Theory (B...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2024-12-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2024/gtg.574spl10-1363.pdf |
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