The Effect of Digital Social Responsibility on Consumer Behaviour in the Mobile Telecom Industry
This research aims to examine the relationship between perceived digital social responsibility (DSR) and consumer selection by mobile telecom companies in Saudi Arabia, considering purchase intention (PI) and consumer loyalty (CL), with the mediating role of brand preference (BP). This study found d...
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| Format: | Article |
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| Language: | English |
| Published: |
Sumy State University
2024-07-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | https://mmi.sumdu.edu.ua/wp-content/uploads/2024/07/12_A779-2024_Alaa-et-al.pdf |
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