Insurance company’s salespersons’ lead qualification skills and salespersons’ performance: moderated-mediation model of salespersons’ adaptive selling behavior and salespersons’ gender

This study aimed to discover the intervening role of Salesperson Adaptive Selling Behavior (SPASB) in the relationship between Salesperson Lead Qualification Skills (SPLQS) and Salesperson Performance (SP), in addition to the potential moderating effect of Salesperson Gender (SPG) on this relationsh...

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Bibliographic Details
Main Authors: Mwesige Richard, Bonuke Ronald, Situma Claire, Kabasinguzi Brenda
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2421421
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