Paradise Ridge Winery: Can a Tragedy Strengthen a Brand?
Paradise Ridge Winery had celebrated its grand reopening of its main estate after being destroyed in the 2017 Tubbs wildfire when it was once again forced to close its doors to the COVID-19 pandemic. Rene Byck and his sister, Sonia Byck-Barwick, vice-presidents and co-owners, chose this as a time to...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Wine Business Institute at Sonoma State University
2020-12-01
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| Series: | Wine Business Journal |
| Online Access: | https://doi.org/10.26813/001c.22075 |
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